TBGP Blog
Winning new customers is not easy, takes time and costs more (start by retaining the customers you have)
Why do so many businesses focus so much effort on new business and so little (relatively) on retaining their existing customers?
Your customers make irrational, emotionally driven decisions (live with it, don't fight it)
Oh, for a world where people make decisions based on facts and logic. But they don't.
Be wary of chasing efficiency at the expense of effectiveness
“Half the money I spend on advertising is wasted; the problem is I don’t know which half.”
How to ensure you get the second half of your career you want.
As we climb the corporate ladder, many of us reach a point where we wonder, “Where do I go from here?”
The more I practice the luckier I get.
One of the great things I've learned is that, almost without exception, great things take time.